Chang'an Baijiu is the title sponsor of the "National Trend Star Concert," jointly building a cultural extravaganza called " Chang'an Night ."

 

On October 5, 2024 , at the end of the Golden Week holiday, the Beijing Workers' Stadium was ablaze with lights as a grand musical extravaganza titled " National Trend Star Concert : Singing Season " took place, attracting tens of thousands of music fans. This concert was sponsored by Chang'an Sauce Liquor and co-sponsored by Beijing Daqizhidao Management Consulting Co., Ltd., 24H COLOR , and Hongkun Hotel Group, marking a new chapter in brand and cultural cooperation.

Since the two parties officially signed a strategic cooperation agreement at a press conference in Beijing on August 28th this year, this cross-industry collaboration has attracted widespread attention. On the day of the concert, the enthusiasm of 30,000 music fans was like fire, their voices like waves, creating a lively atmosphere for the performances of big-name singers such as Yang Zongwei, Zhou Chuanxiong, Fidel, Huang Zihongfan, Yoga Lin, and Wang Leehom. The singers responded to the audience's enthusiasm with their wonderful songs and performances, marking the successful launch of this cross-industry collaboration and bringing the audience a double feast for the eyes, ears, and taste buds.

As the title sponsor of this concert, Chang'an Baijiu's visual presence was ubiquitous at the venue, from the main screen to the large screens on the north and south sides, from the circular screen to glow sticks, all demonstrating Chang'an Baijiu's meticulous attention to detail in shaping its brand influence. Chang'an Baijiu conveyed its historical heritage and respect for culture to every audience member, its image closely integrated with the national trend culture, creating a unique visual impact. This deep brand integration not only allowed the audience to enjoy the musical feast but also had a profound impact on Chang'an Baijiu's corporate image and promotion, further enhancing brand awareness in the market.

The banquet hall was brightly lit and elegantly decorated, exuding a rich cultural atmosphere of a prosperous era. The "Chang'an Night" logo shone brightly in every corner of the banquet, complementing the luxurious style of the Westin Hotel and creating a distinguished yet warm atmosphere.

This event specially invited Chang'an Sauce Liquor's channel partners, some members of Chang'an International Club, and several ecosystem companies to participate, aiming to deepen the connection between the brand and consumers and build a bridge for communication and cooperation among partners.

At the banquet, Guo Jinping, founder of the Chang'an Liquor brand, stated that the brand charm of Chang'an sauce-flavored liquor stems from its long-standing Chinese spirit, unwavering character, and rock-solid quality. We consistently uphold the perfect combination of traditional craftsmanship and modern technology, continuously innovating and striving for excellence, all to provide consumers with the safest and purest quality liquor.

Chairman Chen Feng expressed his desire to present this fine wine to the motherland and every modern and proud Chinese person, as well as his vision to pay tribute to the prosperous China and bring it to every corner of the world.

Zhang Jundong, Vice President of Guochao Culture, highly praised this crossover collaboration, believing that the combination of music and fine wine can bring a brand-new experience to the audience.

Deng Yan, co-founder of Chang'an Sauce Liquor, also emphasized the deep integration of the brand with Chinese culture, stating that this cross-border cooperation will bring unlimited possibilities to the brand and culture.

Liu Yongzhong, Chairman of Daqi Management, highly praised Chang'an Sauce Liquor's market strategy, believing that this collaboration with the national trend culture is a successful brand communication case.

Yin Tao, CEO of Chang'an Liquor Sales (Xiamen) Co., Ltd., stated in his speech that he has high expectations for this cooperation and believes that through the joint efforts of both parties, the brand influence of Chang'an sauce-flavored liquor can be elevated to a new level. He emphasized that Chang'an sauce-flavored liquor has always been committed to providing consumers with high-quality products and services, and this cooperation with the national trend culture is a manifestation of the brand's continuous innovation and pursuit of excellence.

In his speech, Ju Yuancheng, President of Investment Promotion at Chang'an Liquor Sales (Xiamen) Co., Ltd., outlined future cooperation prospects and expressed his anticipation of working hand in hand with the Guochao (national trend) culture to create an even brighter future. He stated that through in-depth cooperation with Guochao culture, Chang'an Maotai liquor will not only have the opportunity to expand its market among young new consumers but will also further enhance its brand influence.

Wang Jia, President of Chang'an International Club, also stated: "Chang'an International Club, together with Chang'an Baijiu, proudly presents the ' Chang'an Night ' gala, aiming to promote the deep integration of modern commerce and culture and build a bridge connecting elite members with fine wines and profound friendships."

" Chang'an Night " is not just a gathering, but also a platform where members can enjoy fine wines, expand their networks, deepen friendships, and contribute to the prosperity and development of modern commerce and culture. We look forward to the presence of every member to witness this brilliant moment where history and modernity intertwine, and commerce and culture resonate.

During the banquet, a signing and awarding ceremony was held for as many as fifteen channel partners from various regions, marking another solid step forward for Chang'an Baijiu in market expansion. This series of signings not only injects new vitality into the development of Chang'an Baijiu but also lays a solid foundation for the brand's future growth.

This collaboration between Chang'an Baijiu and the Guochao (national trend) culture not only brought a carnival feast to music lovers but also represented a profound cultural collision and exchange. The successful concert added a joyful atmosphere to the National Day holiday and injected new vitality into Chang'an Baijiu's market expansion. We also look forward to Chang'an Baijiu bringing more exciting experiences and surprises to consumers in the future, continuing to promote the further development of Guochao culture and the music industry, and ushering in a new era of brand and cultural cooperation.