Chang'an Sauce-flavored Liquor Joins Hands with the 7th Huaxia Valley Global Social Entrepreneur Ecosystem Forum to Create a New Chapter in Strategic Alliance

As a strategic alliance partner of the " Huaxia Valley " brand, Chang'an Sauce Liquor has always been committed to innovation and development under the call for new quality productivity, jointly promoting the spirit of social entrepreneurship, leading sustainable growth, and making greater contributions to the sustainable development of China's and even the world's economy and society.

Chang'an Sauce-flavored Baijiu, a high-end sauce-flavored liquor designed to pay tribute to the prosperous China, has carried a profound cultural heritage and the spirit of the times since its inception. On July 25, 2024 , at the first batch bottling ceremony held at the Maotai Guoxi Distillery, Chang'an Sauce-flavored Baijiu officially entered the market. This not only marked the beginning of its commercial journey, but also served as a grand event that brought together industry elites to appreciate fine wines.

Chang'an Sauce-flavored Liquor is meticulously crafted by Chang'an Sauce-flavored Liquor (Guizhou) Co., Ltd. Relying on the unique brewing environment of Maotai Town, the company is committed to inheriting and innovating traditional Chinese brewing techniques, bringing consumers a unique sauce-flavored liquor experience.

Prior to the forum, Jiang Lanxin, an expert in strategic management from the East, was invited to visit and exchange ideas with Chang'an Sauce-flavored Liquor. Through discussions, Chen Feng, Chairman of Chang'an Sauce-flavored Liquor, and Mr. Jiang Lanxin, the expert in strategic management from the East and founder and chairman of Shihua Education Group, mutually recognized their shared business values ​​and reached an important consensus on cooperation. Chang'an Sauce-flavored Liquor will serve as a strategic alliance partner of the 7th Huaxia Valley Global Social Entrepreneur Ecosystem Forum. Together, they will promote the successful hosting of the forum, promote the spirit of social entrepreneurship, lead sustainable growth, and make greater contributions to the sustainable development of the Chinese and global economies and societies.

In the Chinese liquor industry and even globally, " Chang'an " is the only liquor brand named after one of the world's four ancient capitals. The history of the Chang'an liquor brand can be traced back to the early years of the Yongxing era of the Former Qin Dynasty 2,100 years ago. It grew up in the glorious culture of the Han and Tang Dynasties, and was nurtured by the culture of the Ming and Qing Dynasties. After the founding of the People's Republic of China, it was reborn and continues to this day.

Chang'an Sauce-flavored Liquor features four flagship products: " Han, " " Zhou, " " Tang, " and " Qin. " These four liquors not only represent different historical periods in Chinese history when Xi'an was the capital, but also perfectly combine the features of ancient civilization with modern brewing techniques. Among them, the " Zhou, " " Tang, " and " Qin " varieties are personally blended by Master Xu Qiang, a genuine inheritor of the sauce-flavored liquor tradition. His exquisite brewing and blending skills embody the ultimate integration of Chinese fine wine culture.

As a fine wine that carries profound cultural heritage and the spirit of the times, the birth of Chang'an Sauce-flavored Liquor is not only an inheritance and innovation of traditional Chinese brewing techniques, but also a tribute to the prosperity and development of China in the new era.

        Chen Feng stated: " Chang'an Sauce-flavored Liquor is not just a type of liquor; it represents our aspiration for a better life and our deep respect for a prosperous China. At the same time, the company will actively expand into domestic and international markets, allowing Chang'an Sauce-flavored Liquor to go global, becoming a shining example of Chinese sauce-flavored liquor and enhancing the international reputation and influence of Chinese baijiu. We believe that through unremitting efforts, Chang'an Sauce-flavored Liquor will become a bridge connecting the past and the future, conveying Chinese culture and global friendship. "